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Use our Video Marketing Business Case to provide senior management with a use case for a video marketing program in your organization.
Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.
This eWorkshop discusses the results of a recent study sponsored by Salesfusion, which seeks to understand marketing lead generation tactics.
Use this tool to identify and define the decision problem (opportunity) for a market research effort.
Use this template to identify and document the types of analysis you will use to analyze data collected from a market research initiative.
Use this tool to help you design a Request for Proposal (RFP) for Online Community Consulting Services.
This business case will help you determine the benefits on an online community for your organization in order to gain senior management support.
Use this tool to help you communicate the findings of a focus group.
Read this Ultimate Guide to learn how ABM can help you acquire more new customers at target accounts and align sales & marketing around a common goal: revenue growth.
In a May 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing website optimization success in the upcoming year.
In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.
This course has 6 video modules that will help you develop and launch a CRM Program that meets your marketing objectives.
Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.
A tool to help you itemize, document, and track items reported through quality management activities.
Use this template to define how risks associated with the project will be identified, analyzed, and managed.
In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.
Use this tool to evaluate your organization’s content marketing program maturity.
A guide to help you learn how to generate leads by providing on-demand webcasts.
This eWorkshop will present a methodology for developing an effective Marketing Strategy, presenting a process that includes understanding core values, vision and market situation before determining objectives and developing strategy.
Use this webinar program framework to define the activities required to successfully create, plan and execute a webinar program.
Join 5 C-Level execs from around the world as we leverage learning from literally thousands of ABM programs to help define the next stage of Account-Based Marketing.
A tool to rank projects based on their strategic fit, economic impact, and feasibility.
This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).
A matrix to assess new products that are proposed or currently in development.