Use this tool to identify and define the decision problem (opportunity) for a market research effort.
Market Research Decision Problem Template
Resource Overview
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Your Problem
You need to properly identify and define the decision problem to be studied in a market research effort.
Our Solution
We created the Market Research Decision Problem Template to help you properly identify and formulate the decision problem – or opportunity – about which information is needed. A marketing research effort should not proceed until the decision problem is properly defined. Accurately defining the problem is the most important aspect of a marketing research process.
This Microsoft Word template provides you with a standardized document to adequately communicate your decision problem to your market research team so that everyone on the team will have a clear understanding of the project's purpose.
Key Benefits
- helps identify a decision problem
- enables you to develop and evolve the decision problem
- facilitates communication among the market research team
- properly defines the problem for future use
- professionally designed Word document