This template will help you test a hypothesis as part of a market research effort.
Hypothesis Testing Tool
Resource Overview
Related Resources
Your Problem
You need to test a hypothesis you have generated for a market research study. You also need to develop a second hypothesis to compare which of the two is supported by the study's data.
Our Solution
Our Hypothesis Testing Tool was created to help you test a hypothesis as part of a market research effort. The purpose of this tool is to help you set decision-making standards about the validity of sample results that apply to an overall population.
This Microsoft Word tool assists in assessing a null hypothesis and alternative hypothesis to identify which of the two is supported by the data gained through your research.
Key Benefits
- standardizes hypothesis testing
- provides a professional format to document hypotheses
- evaluates data support for null & alternative hypotheses
- allows for easy communication among the market research team
- encourages documentation of all market research efforts