Read this Ultimate Guide to learn how ABM can help you acquire more new customers at target accounts and align sales & marketing around a common goal: revenue growth.
The Ultimate Guide to ABM
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All effective marketers know that their job is to get the right message to the right person in the right way at the right time. Account-based marketing (ABM) is one specific way of doing exactly that in the B2B setting, and as such, it’s hardly a new idea.
ABM’s core characteristics include identifying a subset of high-potential accounts and collaborating with sales to personalize engagement with each account’s stakeholders, thereby closing deals on accounts that offer maximum bang for marketing department bucks.
Table of Contents
- What Is ABM?
- Why ABM?
- ABM Success Stories: A Tiered Approach
- How to ABM: A Step-by-Step Implementation Guide
- ABM Troubleshooting: Common Challenges and Solutions
- Action Plan: How to Adopt an ABM Strategy