This worksheet will help you conduct a white space analysis to identify new sales opportunities that you can sell into your existing target accounts.
Account & Product Mapping Matrix
Resource Overview
Related Resources
Your Problem
You need to identify which products or solutions you should sell into each of your target accounts.
Our Solution
We created the Account & Product Mapping Matrix to help identity which products or solutions you should sell into each target account.
This worksheet will help you conduct a white space analysis to identify new sales opportunities that you can sell into your existing target accounts.
Key Benefits
- easy to edit worksheet
- helps you map products/solutions to target accounts
- save 2 hours on formatting
- excellent communication tool
Microsoft PowerPoint
Estimated Time Required: 2 Hours
Skills Required: Microsoft PowerPoint (Basic)
Background
Once you have a comprehensive picture of your buyers, map your products to each targeted account. Remember, account-based marketing is the antithesis of the “spray-and-pray” techniques of the past; your potential buyers will feel the personalization when you present them with a specific product package designed for their needs--that’s the heart of ABM. Accurately identify customer needs to enable accurately designing personalized product offerings that will convince the buyer they are your audience of one.
Visit our Demand Generation & ABM Hub for other great resources.