Demand Generation Program Playbook

Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of 56 premium tools & templates to help you develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this methodology include:

1. Initiative Preparation
2. Lead Definition
3. Strategy Planning
4. Technology Implementation
5. Programs & Initiatives
6. Measurement

There are 56 premium tools & templates linked inside of this playbook to facilitate the process.

1. Demand Generation Framework
2. Demand Generation Best Practices Report
3. Demand Generation & SEO Benchmark Report
4. Training Course: Demand Generation
5. Related Training Courses
6. Demand Generation Roles Matrix
7. Demand Generation Maturity Model
8. Demand Generation Maturity Assessment
9. Lead Generation Maturity Assessment
10. Marketing Automation Maturity Assessment
11. Related Assessments
12. Demand Generation Solutions Matrix
13. Marketing Automation Solution Study
14. Online Advertising Technology Overview
15. SEO Technology Overview
16. Content Marketing Solution Study
17. Online Event Marketing Technology Overview
18. Email Marketing Solution Study
19. Online Communities Technology Overview
20. Social Media Marketing Solution Study
21. Online Advertising System RFP
22. Online Event Marketing System RFP
23. SEO System RFP Template
24. Email Marketing System RFP
25. Online Advertising Vendor Evaluation
26. Online Event Marketing Vendor Evaluation
27. SEO Vendor Evaluation
28. Email Marketing Vendor Evaluation
29. Demand Generation Strategy Workbook
30. Marketing Budget Template
31. Marketing Channel Ranking Tool
32. Lead Acquisition Model
33. Marketing Funnel Template
34. Content Marketing Playbook
35. Blogging for Business Framework
36. Social Media Marketing Framework
37. Online Advertising Framework
38. Search Engine Optimization Playbook
39. Buyer Persona Template
40. Buying Process Stage Template
41. Content Mapping Template
42. Content Marketing Editorial Calendar
43. Webinar Promotions Calendar
44. Events Database
45. Lead Scoring Template
46. Lead Scoring: Five Steps to Getting Started
47. Align Sales & Marketing with Lead Nurturing
48. Driving Value with Marketing Automation
49. Demand Generation Metrics Dashboard
50. Marketing Automation ROI Calculator
51. Online Advertising ROI Calculator
52. Email Marketing ROI Calculator
53. Webinar ROI Calculator
54. Tradeshow Program ROI Calculator
55. SEO Keyword Value Estimator
56. Online Community ROI Calculator