Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.
Content Marketing Framework
Resource Overview
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Use this content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan. Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.
The six stages of this content marketing framework include:
- Objectives
- Understand
- Identify
- Build
- Organize
- Measure
Within each stage there are a series of essential activities that need to be performed to ensure alignment between content and customer needs as well as alignment with organizational objectives and priorities.