Email Marketing ROI Calculator

Resource Overview

Use this tool to calculate results for email marketing campaigns.

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Your Problem

You need to calculate results for email marketing campaigns.

Our Solution

Our Email Marketing ROI Calculator calculates results for email marketing campaigns.  Develop benchmarks for Open Rate, Click-Thru Rate, Click-to-Open (CTOR), Conversion Rate (Leads), Conversion Rate (Sales), Cost/Lead, Cost/Sale, and compare with historical averages across all campaign types.

Download and watch our Workshop: Email Marketing Best Practices to learn the dos and don'ts of email marketing campaigns.

Key Benefits

  • easy to enter variable
  • considers a variety of metrics
  • conducts calculations for you
  • save 4 hours on formatting
  • automatically generates reports

 

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Financial Analysis