Use this tool to evaluate your organization’s lead generation program maturity.
Lead Generation Maturity Assessment
Resource Overview
Related Resources
Your Problem
You need to assess your organization’s lead generation program maturity.
Our Solution
Use this tool to evaluate your organization’s lead generation program maturity. Rate your compliance with best practices across the following dimensions: Strategy, Process, & Skills; Marketing Automation; Database Management; Website; Lead Conversion; Analytics & Search; Channel Marketing; Systems Integration; and Campaign Measurement. Once you have completed the assessment, you will immediately be provided with results and recommendations for improvement. For background info, read our executive summary: Implementing a Marketing Automation Solution.
Key Benefits
- evaluates your current Lead Generation process
- provides you with a unique results report
- suggests possible recommendations for improvement
- easy to use Excel format
- save time on formatting