A template to create a business case for an investment in a Marketing Automation solution.
Marketing Automation Business Case
Resource Overview
Related Resources
Your Problem
You need to get approval for starting a marketing automation project.
Our Solution
We created the Marketing Automation Business Case to help you create a business case for an investment in a Marketing Automation software solution. This template is a formal management communication document that provides an opportunity overview, key success factors, assumptions & decision-making criterion, business impact analysis, sensitivity analysis, risks, contingency plans, and action-oriented recommendations.
For background info, read our Executive Summary: Implementing a Marketing Automation Solution
Key Benefits
- increased credibility for the project manager
- comprehensive 9-page template
- support for budget approval
- save 4 hours on writing & formatting
- provides a real-world example
FAQs
What is a business case?
A document that explains why to invest in something.