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Read this best practices report to learn how sales enablement has developed and how to implement the sales enablement function within your company.
This How-To Guide describes location-based advertising, how it can benefit your organization and suggests a few common location-based advertising strategies.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
This How-To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.
Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show the impact of dirty data on conversion rates, and how & where data is stored, cleaned and managed.
This infographic provides statistics and best practices for content marketing.
A roles matrix to help you organize your sales enablement efforts.
Use this tool to visually depict the customer journey across 5 phases: Discovery/Research, Evaluation/Comparison, Decision/Purchase, Implementation, and Support/Renew.
We created the Modern Marketing Department Structure to help you design, staff and resource a modern marketing organization.
Use this tool to determine your company's customer lifetime value considering the following factors: Retention Rate, Referral Rate, Interest Rate, # Orders, Average Order Size, Risk Factor, Acquisition Cost, Marketing Cost and Incentives. This tool will automatically calculate the following: Total Customers, Annual Revenue, Costs, Net Revenue, NPV Revenue and Lifetime Value.
This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.
A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
In this free, one-hour workshop, you will learn the 5-Step approach to quickly executing marketing analytics projects.
Digital marketing is changing fast. If your marketing department can't adapt quickly to the changes then your customers will find you obsolete and irrelevant. This webinar reveals five common barriers to building world-class digital marketing.
Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show what Sales Enablement does in firms where it is effective, as well as how it is staffed, measured and managed.
During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.
This guide provides practical advice about how to hire an online community manager.
A guide to help you plan, implement & measure an Agile SEO campaign.
Use this tool to organize your sales & marketing activities along a shared opportunity funnel.
Use this tool to analyze customer experience management (CEM) maturity in your organization.
Use this tool to visually depict your CRM process maturity across Marketing, Sales, Customer & Field Service, Analytics, Infrastructure, and E-Commerce/Web.
In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.
This eWorkshop will provide you with strategies to set yourself apart from competitors, including Google results and highlight your unique and valuable expertise.