eWorkshop: Marketing & Sales Alignment: Insights & Best Practices

eWorkshop Description:

All companies want to drive more profitable growth at lower costs and are exploring the impact of sales and marketing alignment on sales productivity and enablement. Join us as leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.  You’ll learn:

• Why alignment around a revenue goal is not enough to drive profitable growth
• What organizational structure results in the highest revenue performance
• How the disconnect between marketing and sales around messaging impacts profitability
• What marketing strategies have the greatest impact on driving revenue and breaking through the status quo

About the Instructors:

Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions 
Tim Riesterer is responsible for leading the strategic direction of Corporate Visions in thought leadership, positioning and product development. Tim has more than 20 years experience in Marketing and Sales. Tim has a degree in Mass Communications and Journalism from the University of Wisconsin-Milwaukee.

Jerry Rackley, Chief Analyst, Demand Metric
Jerry began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors.  During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. 

About the Sponsor: 

Brainshark helps companies improve sales productivity with sales enablement solutions to more effectively prepare and train employees, engage with key audiences, and advance business opportunities.