Community
Popover solutions? (Conversion oriented, not ad oriented)
Hey gang. We (all of us) are mindful of our conversion numbers.Or should be.
How Are Companies Using Social Media Analytics?
- 70% of organizations don't know what kind of ROI their social media efforts are delivering
Social Media Analytics Benchmark Report
In December 2013, we partnered with NetBase to explore how organizations are utilizing social media analytics.
Sales & Marketing Analytics Benchmark Report
Demand Metric, in conjunction with Tableau Software, recently completed a study to explore the use of sales and marketing analytics tools and techn
Apple buys social-analytic company Topsy for $200M
According to a report in the Wall Street Journal, Apple has acquired social media analytic company Topsy Labs Inc. for $200 million.
Demand Metric's 2013 Research Studies
If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in the past six months, which is
Are You Using Tags?
Marketers are working in an era where much of what they do is digital ma
LinkedIn Says Half of Users to Come Via Mobile Next Year
Bloomberg reports that Linkedin, the professional-networking site with more than 238 million members, expects half its users to access the service
Less than 10% of top marketers confident in own digital...
Marketing Magazine reports that only 8% of senior UK marketers have full confidence in their own digital marketing skills, according to research co
[Infographic] Big Data and Marketing
Did you know that 63% of business executives are unfamiliar with this term?
Updates from Google Analytics 2013
Google Tag Manager
Marketing Analytics Benchmarks, Insights and Advice