[Infographic] Big Data and Marketing
Rockstar
Lauren Sytsma
Rockstar
- Sep 20, 2013 8:28 AM
Did you know that 63% of business executives are unfamiliar with this term?
Big Data refers to having a data set so large and complex that you cannot process it using the regular database management tools. The definition of Big Data, however, is a moving target.
Check out this new infographic: Big Data and Marketing to learn: what big data is, how it works, facts & stats, case studies and how it relates to marketing analytics.
Are you familiar with the term big data?
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