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Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.
Marketers aspire to have a funnel that is a well-oiled machine. The reality, however, is that few marketers have funnels that perform flawlessly even some of the time.
To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.
Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance.
Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having.
60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.
Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?
The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent).
Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
This video infographic provides statistics and best practices for the state of data privacy and GDRP.
This infographic provides statistics and best practices for the state of trade show marketing.
This video infographic provides statistics and best practices for the state of email marketing.
This video infographic provides statistics and best practices for trade show marketing and ROI.
This video infographic provides statistics and best practices for the state of email marketing.
This video infographic provides statistics and best practices for sales content.
This video infographic provides statistics and best practices for content experience including interactive content.
This video infographic provides statistics and best practices for marketing technology adoption.
This video infographic provides statistics and best practices for content personalization.
This video infographic provides statistics and best practices for content consistency.
This video infographic provides statistics and best practices for association digital marketing.
This video infographic provides statistics, trends and best practices for content personalization.
This video infographic provides statistics and best practices for marketing funnels.