Community
Sales Intelligence Solution Study
We are currently working on a new product line known as Solution Studies.
Configure, Price, Quote (CPQ) Solution Study
We are currently working on a new product line known as Solution Studies.
Marketing Research Landscape Benchmark Report
In January & Febuary of 2014, SurveyGizmo sponsored a partnership between Demand Metric and the Marketing Research Association (MRA) to compare
Marketing Report Card Benchmark Report
During January and February of 2014, we partnered with Pardot to conduct a survey on the current landscape of the Marketing spectrum, which has tur
Lead Generation Benchmark Report
In January and February of 2014, we partnered with Salesfusion to administer a survey on the state of the current lead generation process.
Social Media Analytics Benchmark Report
In December 2013, we partnered with NetBase to explore how organizations are utilizing social media analytics.
How-To Guide: B2B Marketing Automation
As our in-house marketing technology guru, David Raab (Research Director) has been working diligently to provide the Demand Metric Community with a
Video Marketing Essentials Training Course
Our Video Marketing Plan Methodology (launching this week) has been created to work in unison with our Video Marketing Essentials Training Course (
2014 Outlook Study: Highlights & Horizons
First off, I would like to introduce Clare Price as our new VP, Research.
B2B Email Marketing Benchmark Report
We just finished up collecting data from close to 500 marketers on the state of B2B Email Marketing.
Sales & Marketing Analytics Benchmark Report
Demand Metric, in conjunction with Tableau Software, recently completed a study to explore the use of sales and marketing analytics tools and techn
How to calculate customer lifetime value (CLV)?
Over the years, I have heard a lot of customers asking about how to calculate customer lifetime value.