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Video Marketing Methodology & Toolkit
We are currently in the process of creating a new methodology!
Marketing Strategy Training Course
A new online training course, developed by our Chief Analyst, Jerry Rackley, on Marketing Strategy is under development.
The Essential Shopper Marketing Guide
As an additional resource to our Shopper Marketing Methodology and Toolkit, we have produced a best practices guide that will take you and your tea
Sales Tool Integration Study (Benchmark Report)
This reports goal is to understand if connecting or integrating the various tools that support different parts of the sales journey result in great
Content Consistency Impact Benchmark Report
This study's goal is to understand how consistently sales and marketing content is delivered through multiple channels and touch points, and when f
Current State of Sales & Marketing Funnels (Benchmark...
Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel.
Social Media Marketing: Investment and Returns (Benchmark...
This reports goal is to understand the goals for social media, the level of investment in it and the kind of return organizations are getting from
Shopper Marketing (Methodology and Toolkit)
Shopper Marketing used to be about POS and in-store strategy, but as the age of Digital Marketing has arrived, it has become more reliant on techno
Lifecycle Marketing Research Report
Rather than experience a seamless path through every stage of their journey, the current situation is that customers often encounter some turbulenc
Brand Consistency Impact (Benchmark Report)
This reports goal is to measure the state of brand consistency, and to understand the impact of poor brand consistency.
Crowd Sourced and Self-Serve Support Benchmark Study
This reports goal is to understand how organizations are enabling crowd-sourced or self-serve support, and how effective it is.
2016 State of Digital Marketing in Associations (Benchmark...
How does your organization's digital marketing compare to other not-for-profits? This global benchmarking research project aims to establish a stat