Video Marketing Plan Playbook

Our Video Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 29 tools & templates to help you create an effective video marketing plan and produce engaging video content to support your marketing goals.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

1. Preparation
2. Planning
3. Alignment
4. Script Writing & Pre-Production
5. Production & Post-Production
6. Distribution & Measurement

There are 29 premium tools & templates linked inside of this playbook to facilitate the process.

1. Video Marketing Framework
2. Training Course: Video Marketing
3. Video Production Stages Map
4. Post-Production Workflow Model
5. Video Content Metrics Benchmark Report
6. Video Marketing Assets Database
7. Video Marketing Maturity Model
8. Video Marketing Maturity Assessment
9. Video Marketing Vendors Matrix
10. Video Marketing Vendor Evaluation
11. Video Marketing Solution Study
12. Video Marketing Manager Job Description
13. Video Marketing System RFP Template
14. Video Marketing Strategy Scorecard
15. Video Marketing Budget Template
16. Video Production Project Schedule
17. Video Marketing Project Plan
18. Video Topic Prioritization Tool
19. Content Marketing Framework
20. Customer Profile Template
21. Buying Process Stage Template
22. Content Mapping Template
23. Video Script Template
24. Pre-Production Planning Checklist
25. Recording Live Video Checklist
26. Recording Video Presentations Checklist
27. YouTube Posting Checklist
28. Video Marketing Metrics Dashboard
29. Video Marketing Posting Calendar