Track and measure the results of your video marketing program with this dashboard.
Video Marketing Metrics Dashboard
Resource Overview
Related Resources
Your Problem
You need to track, monitor and measure the key performance indicators (KPIs) for your video marketing program. You want to analyze your video program's performance.
Our Solution
We created the Video Marketing Metrics Dashboard to help you with the 6th stage of video production - analysis. After you have planned your program, produced your videos and distributed your content, it is important to measure and analyze your results.
This Microsoft Excel dashboard allows you to track your results based on the following metrics: # Videos Created by Type, Video Sharing by Social Channel, # Video Views, Average Time Spent Watching Video (minutes), # Leads Generated by Video and Average % of Videos Watched. Update your dashboard monthly to monitor your progress and achievements.
Review our Video Production Stages Map to learn how this tool fits into the entire video production process.
Key Benefits
- provides key metrics to measure your program
- measures results on a monthly basis
- automatically generates 6 graphs
- can be easily shared with executive team
- saves time on formatting