Marketing Communications Plan Playbook

You need a guide to help you methodically create a marketing communications plan.

This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.

This Marketing Communications Plan Playbook presents a methodology that highlights our kit of 33 premium tools & templates. The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides. This playbook consists of six stages, each with descriptions, steps, and actionable items.

Demand Metric's Marketing Communications Plan Playbook is a step-by-step methodology that helps you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Learn more about this particular playbook and how it fits into the mix: What's  Your Marketing/Marcomm/Product Strategy Plan?

Stages of this playbook include:

1. Strategy & Environment
2. Audience
3. Objectives
4. Messages
5. Channels
6. Budget & Measurement

There are 33 premium tools & templates linked inside of this playbook to faciliate the process:

1. Marketing Strategy Plan
2. Brand Assessment Tool
3. STEP Industry Analysis Tool
4. Competitor Analysis Tool
5. Competitive PR vs Advertising Analysis
6. Product Marketing Plan
7. Customer Profile Template
8. Marketing Strategy Scorecard
9. MarCom Objectives Worksheet
10. Positioning Statement Worksheet
11. Message Mapping Tool
12. Marketing Channel Ranking Tool
13. Campaign Impression Calculator
14. Tradeshow Evaluation Matrix
15. Events Database Template
16. Social Media Channel Selection Tool
17. Social Media Posting Calendar
18. Press Release Template
19. Public Relations Calendar
20. Editorial Calendar Template
21. Web Content Audit Tool
22. Simplifying Search Engine Optimization
23. Mobile Marketing Readiness Assessment
24. Mobile Marketing Channel Selection Tool
25. Advertisement Evaluation Matrix
26. Advertising Plan Checklist
27. Advertising Calendar & Budget Template
28. Qualified Lead Definition Tool
29. Lead Generation Prioritization Tool
30. Effective Email Marketing Campaigns Guide
31. Marketing Communications Budget Template
32. Marketing Communications Calendar
33. Key Marketing Metrics Dashboard