Marketing Strategy Scorecard

Resource Overview

A template to document your strategic marketing objectives, initiatives, measures and targets for the next 12-18 months.

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Your Problem

You need to briefly outline your marketing strategy.

Our Solution

We created the Marketing Strategy Scorecard to document your marketing objectives, initiatives, measures and targets for the next 12-18 months. This is an effective template that can help you communicate your objectives with the rest of your executive team.

Key Benefits

  • easy to use Excel format
  • provides example objectives
  • facilitates communication with executives
  • clearly outlines a marketing strategy
  • save 2 hours on formatting

 

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)