eWorkshop: Eliminating Friction in the Funnel

eWorkshop Description:

Marketers invest significant time and money to build funnels that attract, nurture, qualify, and convert leads to customers. In most organizations, the funnel is the object of continuous efforts to manage and improve its performance, always tuning it to produce higher conversion rates.

Marketers aspire to have a funnel that is a well-oiled machine, highly automated with ample leads flowing smoothly from top to bottom.

The reality, however, is that few marketers have funnels that perform flawlessly even some of the time. There is almost always some “friction” in the funnel that impedes the ability of leads to flow from one section to another.

For many marketing organizations, it’s common to have one section of the funnel that works well while another section is problematic. Marketers find themselves applying time, effort, technology, and resources to address “hot spots” in their funnels.

According to our recent research study, marketers who report that their funnel performs well or very well have at least one crucial thing in common, automation.

In this webinar, we will reveal the secrets of creating a frictionless funnel that will help you improve the flow of leads and generate more revenue.

Join John Follett, Co-Founder at Demand Metric, and Courtenay Worcester, Director of Marketing at GetResponse, as they share brand new research and discuss the results of our 2019 Funnel Friction Study.

In the webinar, you will learn: 

• Which channels drive the most qualified traffic
• What lead generation approaches work best
• Effective tactics for helping buyers proceed through their journey
• The relationship between automation and revenue