eWorkshop: B2B Demand Generation & Predictive Marketing

eWorkshop Description:

With demand generation so clearly a part of the critical path to revenue, B2B marketers are eager to discover and explore approaches, technologies and data sources to drive more effective demand generation.
 
Radius and Demand Metric recently completed a study in an effort to understand current pain points for B2B demand generation marketers and how predictive analytics address those challenges now and in the future. This study measured the current challenges for B2B demand generation marketers with the objective of understanding specific, current pain points as well as how and where predictive analytics can address them.
 
Join Jerry Rackley, Chief Analyst at Demand Metric, and Katie Gregorio, Sr. Director of Product Marketing at Radius Intelligence, as they share and discuss the key findings of our 2016 B2B Demand Generation & Predictive Marketing Benchmark Report.
 
The analysis of this study’s data provides these key findings:
 

• Predictive analytics adopters are more likely to have an effective demand generation process.
• Inaccurate or poor quality data is an impediment to effective demand generation and the successful application of predictive analytics.
• Marketers primarily targeting Enterprise are more actively engaged in analyzing their data than those focused on Mid-Market and SMB.
• More study participants claim to understand predictive analytics well (44%) than are actually implementing or using it (11%).
   

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Katie Gregorio - Sr. Director of Product Marketing at Radius Intelligence

Radius was founded in 2012 on the premise that finding the best business opportunities is often still much harder than it needs to be. Radius empowers revenue-driven marketing leaders to intuitively move from data to action.