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Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email.
Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019 State of Email Marketing Benchmark Study.
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?
The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent).
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
This video infographic provides statistics and best practices for the state of email marketing.
This video infographic provides statistics and best practices for the state of email marketing.
This webinar shares insights and data useful for comparison, planning, and improving email marketing effectiveness, with insights from the “The State of Email Marketing” benchmark report.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.
Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.
Use this matrix to obtain information about key vendors in the Email Marketing technology space.
Use this tool to help you design a Request for Proposal (RFP) for an Email Marketing platform.
In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.
This eWorkshop presents key findings from this recently concluded study by sharing the results and providing some high-level recommendations about how to mitigate these barriers to email marketing success.
This eWorkshop will present email marketing best practices, tips and tricks for 2013.
This guide provides advice on how to build permission-based email marketing lists.
This guide provides practical advice for building effective email marketing campaigns.
Use this tool to calculate results for email marketing campaigns.