Market Research Playbook

Our Market Research Playbook is a planning methodology that highlights our premium tool-kit of 31 tools & templates to help you build an efficient market research process, a comprehensive market research report and an engaging presentation.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

1. Prepare
2. Define
3. Gather
4. Analyze
5. Report

There are 31 premium tools & templates linked inside of this playbook to facilitate the process.

1. Market Research Report
2. Market Research Capabilitities Assessment
3. Market Research Analyst Job Description
4. Market Research Strategy Scorecard
5. Market Research Database Template
6. Market Research RFP Template
7. Market Research Firm Selection Tool
8. Market Research Decision Problem Template
9. Exploratory Research Plan
10. Focus Group Report Template
11. Focus Group Facilitator Evaluation Template
12. Focus Group Participant Profile Form
13. Focus Group Facilitator Selection Template
14. Facilitating Insightful Focus Groups
15. In-Depth Interview Guide
16. Case Analysis Research Report
17. Market Research Problem Template
18. Research Request Agreement Template
19. Research Proposal Template
20. Research Methods Comparison Template
21. Social Media Usage Survey
22. Website Usage Survey Template
23. Customer Satisfaction Survey
24. Brand Perception Survey
25. Survey Sample Selector Template
26. Market Research Project Schedule
27. Market Research Analysis Template
28. Hypothesis Testing Tool
29. Research Conclusion Prioritization Tool
30. Research Consensus Ranking Tool
31. Market Research Presentation Template