In this webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.
eWorkshop: 7 Ways to Enhance Webinar Promotions
Resource Overview
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eWorkshop Description:
The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears. In this interactive webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions in 2015, resulting in higher registration and attendance.
In this webcast you will learn:
- Tips for creating compelling emails
- How to increase audience receptivity
- How to use social media to drive webinar registrations
- Benchmark data on promotion best practices
- How to use personalization to increase responsiveness
About the Presenter
Mark Bornstein - VP of Content Marketing, ON24
As senior director of content marketing for ON24, Mark Bornstein manages content strategy and marketing communications to support webinars and virtual events.
