eWorkshop: 20 Questions - A Rapid-Fire Q&A with Webinar Expert Matthew Ley

eWorkshop Description:

We have received an influx of questions from the Demand Metric community; marketers just like you who want actionable advice on how to run more effective webinars.

John Follett, CMO of Demand Metric, and Matthew Ley, President of The Streaming Network, will join forces to help you get the most out of your webinars. However, there’s one small catch… We’re going to keep Matt on his toes (and hopefully make him squirm) by conducting a live, rapid fire Q&A session that will be streamed from the Better Webinars Desk in Toronto, Canada.

A few of the questions that will be covered include:

• What type of Webinar content performs the best?
• What can a webinar organizer do to drive registration and ultimately viewership?
• What is the ideal promotional schedule for a webinar?
• What can you do to drive engagement within a webinar?

Don’t miss this opportunity to learn from a real webinar expert!

About the Presenters

John Follett - CMO at Demand Metric

As CMO of Demand Metric, John is responsible for managing our partner programs, acquiring new customers online and growing the value of our membership. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources.

Matt Ley - President at The Streaming Network

Matt Ley is the current President and co-founder of The Streaming Network. Starting his career in virtual events in 2007, Matt is an industry veteran that is passionate about helping customers stand out in their industry with compelling virtual events that people want to attend. The driving ambition for Matt is that virtual events are not a utility for information distribution but an opportunity for firms to create a competitive advantage. Matt is an accomplished speaker, moderator and a sought-after thought leader.