Follow this simple, step-by-step, playbook to create an effective blogging plan and produce engaging content to support your marketing goals.
Blogging for Business Playbook
Resource Overview
Related Resources
Our Blogging for Business Playbook highlights our premium tool-kit of tools & templates to help you create an effective blogging marketing plan and produce engaging content to support your marketing goals. This PDF is also the course guide for our Blogging for Business Training Course, which has 2 video modules that go from fundamental concepts to advanced implementation of blogging strategy including blogging SEO.
Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
- Understand Blogging
- Evaluate Readiness
- Research Approach
- Plan Content
- Implement Strategy
- Measure Results
There are 33 premium tools & templates linked inside of this methodology to facilitate the process.
- Blogging for Business Playbook
- Creating a Blog for Your Business
- Training Course: Blogging for Business
- Training Course: Content Marketing
- Training Course: Social Media Marketing
- Content & Buyer's Journey Benchmark Report
- Content Effectiveness Benchmark Report
- eWorkshop: Building a Content Factory
- eWorkshop: Writing Effective Content
- Content Marketing Maturity Model
- Blogging Maturity Assessment
- Content Marketing Maturity Assessment
- Top Marketing Blogs Database
- Blog Platform Database
- Blog Policy Template
- Creating a Social Media Policy
- Social Media Policy and Guidelines
- Blog Post Inspiration List
- Blog Post Syndication Calendar
- Buyer Persona Template
- Buying Process Stage Template
- Content Mapping Template
- Blogging Topic Prioritization
- Content Marketing Contributors Database
- Content Marketing Assets Database
- Training Course: Agency Management
- SEO Blog Post Optimization Checklist
- Content Quality Checklistl
- Blogging Promotion and Engagement Checklist
- Blog Post Syndication Calendar
- Content Marketing Playbook
- Social Media Marketing Playbook
- Blogging Metrics Dashboard