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Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason; it promises to transform marketing. Join us as we share insights from our recent research study on AI and provide practical advice about how to better utilize emerging technology.
In this webinar, we will reveal the secrets of creating a frictionless funnel that will help you improve the flow of leads and generate more revenue.
Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.
Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019 State of Email Marketing Benchmark Study.
Demand Metric recently partnered with Seismic to better understand how Consulting firms utilize technology to improve the collaboration between business development and marketing, and the results are in!
This webinar highlights how to better understand sales and marketing collaboration and the impact of using sales enablement technology with insights from the “Sales Enablement Technology” benchmark report.
This webinar highlights how to better understand marketers’ approach to data privacy, how the use of customer and prospect data will evolve, what challenges exist, and areas of investment, with insights from the “2018 Data Privacy and GDRP” benchmark report.
This webinar highlights the ways in which pre-show collaboration between sales and marketing impacts return on investment (ROI), with insights from the “Trade Show Marketing” benchmark report.
This webinar shares insights and data useful for comparison, planning, and improving email marketing effectiveness, with insights from the “The State of Email Marketing” benchmark report.
In this webinar, you will learn if the GDPR applies to your business or not, how to approach GDPR compliance with laser focus and leverage consumer privacy needs as an opportunity for business growth.
This webinar highlights the ways in which impactful content can influence decision-making, with insights from the “Content Experience Impact and the Buyer’s Journey” benchamrk report.
This webinar reveals exclusive findings from the 2018 Trends in Marketing Technology report.
This webinar dives deep into the 'Sales Content ROI Benchmark Report' and is chock-full of incredibly interesting data about content distribution, content usage, content metrics, ROI, and revenue attribution.
Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.
In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.
This live session is ideal if you're looking to understand the current state of sales tool integration, and what benefits come when tools are integrated.
This webinar will share important data from the content consistency study including content’s importance, role and impact on the customer buying journey. Join us to explore the depth of the sales content problem and to get benchmark data and insights for improvement.
Join 5 C-Level execs from around the world as we leverage learning from literally thousands of ABM programs to help define the next stage of Account-Based Marketing.
Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face.
This live session is ideal if you're looking to understand how well leads flow through your sales & marketing funnel.
Marketo's Heidi Bullock, VP of Demand Generation shares key strategies and techniques for B2B demand generation marketers.
In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.
This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.
Jennifer King, Product Marketing Manager at CallidusCloud, will walk you through how to identify and fix your sales content problem through a step-by-step process.
Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.