Which Email Practices seem to be working for Brands?

In a recent study Return Path set out to answer this question by analyzing the variety of email practices employed by brands, and comparing them against the performance of brands not employing those practices.

Some interesting findings from the study:

• Brands that sent emails less than weekly tended to see better inbox placement, read & complaint rates than those who sent emails more frequently than that
• Those sending personalized messages fared worse in each metric than those who did not

Do you agree with these results? What email practices are you employing? How do your emails perform?

Click here to read the full report