Social Media Marketing Solution Study

We have now completed our Social Media Marketing Solution Study!

Our Social Media Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Social Media Marketing space. 

The Social Media environment is vast, complex and constantly changing. Hundreds of vendors and solutions compete for the marketer’s time and attention. It takes dedication, time and effort just to stay current with the changes, let alone evaluate and implement the best products/services for your organization.

The insights and analysis presented in this report are given to provide marketers with a solid understanding of the Social Media platforms, tools and Social Networks that enable Modern Marketing organizations to implement Social Media Marketing and Management as part of their broader Digital Marketing Strategy.

Our look at Social Media Marketing strategies, processes and implementations focuses on four, key platforms: Social Listening, Social Engagement, Social Experience and Social Analytics. Our analysis also includes detailed descriptions of the major Social Networks in play right now.

In brief, Social Media Marketing is doing marketing in a social context. This means using the resources of Social Media and the Internet/Web to offer products/services to prospective buyers, to build brand presence in the market and to use social connections to develop business relationships that enhance commerce.