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In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.
In this session, Sangram Vajre, Co-Founder and CMO of Terminus will walk through how you can use account-based marketing to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
Mark Bornstein, VP of Content Marketing at ON24, and John Follett, CMO at Demand Metric will join forces to share best practices for optimizing your webinar programs to get the best possible leads.
Join our speakers, as they share and discuss the key findings of our 2016 B2B Demand Generation & Predictive Marketing Benchmark Report.
Join Demand Metric Chief Analyst Jerry Rackley as he shares 10 key success factors and a 3 step action plan for implementing a customer lifecycle marketing strategy.
In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
Join Demand Metric, Allocadia and QuintoVate, as they discuss what leading companies are doing to master Marketing Performance Management.
Join Jerry Rackley, Chief Analyst at Demand Metric, and Rob Goehring, CEO at RewardStream, as they share and discuss the key findings of our 2016 Referral Marketing Benchmark Report.
Our 2016 State of Social Media Marketing research study is now complete, and the results provide some valuable insights and benchmarks for modern social media marketing.
A benchmark report to explore the ROI that B2B organizations are getting from their Social Media investments.
This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.
This video infographic provides statistics and best practices for interactive video.
The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.
Use the Topic Matter Expert Contact List to finalize who your crisis communications team will go to for assistance during any crisis.
Use the Story Trends and Stakeholder Issues Checklist to keep on top of key trends within the media during a crisis.
The Key Audiences and Groups Questions Template is designed to help your organization prepare for the questions that key groups will ask during a crisis.
The Media Response Policy Template ensures your organization follows a strict policy when responding to the media.
The Messaging Approval Form is designed to ensure all messages within your organization are approved before they are used publicly.
The Spokesperson Designation Template allows your crisis communications team to clarify who will represent your organization during a crisis.
The Crisis Procedure for Family Members template is designed to ensure you follow crisis best practices with family members of anyone involved in the crisis.
The Crisis Procedure for the Media Template is designed to ensure you follow crisis best practices with members of the media during a crisis.
The Holding Statement for Media Template is an easy-to-use document when preparing your organizations initial response to any crisis.
The Key Audience and Groups Crisis Template helps your organization organize which groups they will be responding to.
Use the Crisis Level Chart to understand and illustrate the different levels of a crisis within your organization.
Use the Crisis Messaging External Notifications List to clarify who needs to be contacted within specific external groups during any crisis.