Filter by Topic
A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.
This eWorkshop will teach you how to use Facebook data to gain important insights into consumers demographics, interests, activities and preferences.
A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.
A guide to help you understand how to drive online community adoption.
This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.
This eWorkshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.
A guide to help you understand the Revenue Marketing journey.
A guide to help you understand the intricacies of writing a product business case.
A tool to help you plan, organize, manage and control resources in order to achieve specific project related goals.
Use this template to analyze and collectively manage a group of current or proposed projects based on numerous key characteristics.
This eWorkshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board.
In this eWorkshop we'll discuss how to create, curate and distribute content through the right channels.
This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.
Use this template for any corporate product investment and as a formal communication document.
Use this to keep track of key information about the ads that you will be running.
A template to help you identify where old website pages should be redirected.
A template to organize and plan the deliverables, milestones, due dates, owners, and approvers for each phase of web development.
This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.
A template for creating a high level report on website bugs, features and support requests.
Use this template to help ensure that nothing is overlooked when you test and launch your new website.
Use this tool to analyze your website and identify gaps in your capabilities.
Use this to establish a clear scope, decision rights, and sponsorship for the website redesign project.
If you're a Nonprofit, use this to define, track and report on your marketing program metrics.
Use this tool if you're a Nonprofit and want evaluate your marketing program maturity.