eWorkshop: Secrets to Lead Gen Success

eWorkshop Description:

This image rich eWorkshop covers the 7 key lead generation success secrets that lead to higher-quality leads and more revenue in a story rich, easy and fun format.

"Everyone will come away with two or three things that they can use immediately to improve their lead generation program."

Above all the eWorkshop is entertaining and fast paced. Eric uses a story to illustrate each point as well as actionable specifics you can take away and put to immediate use.

The 7 lead generation success secrets are:

1. The two must-have points of alignment
2. The processes that will leave your competition in the dust
3. How to pick the best targets for your company
4. An insight about data that almost everybody else misses
5. Why leveraging the customers buying process can blow away your competition
6. Why having and using the Big Idea glues everything together for success
7. Why a lead gen blue print is like a GPS in a strange city...your key to getting somewhere

About the Instructor:

Albertson Performance Group, Inc. (APG) founder and president Eric Albertson has been a marketing and sales executive mentor for companies of all sizes for more than 30 years. Eric has an amazing track record in the lead generation world, having helped both small and large companies to spectacular growth in good times and bad. Giants such as Microsoft, HP, Dell, American Express, Motorola and Intel at the high end and companies as small as just $1M per year in revenue.

APG has subject-matter-expertise in:

• Marketing: Marketing Automation, Inbound and Outbound Marketing Demand Generation – Database Marketing – Content Marketing.  We’ve done this for the likes of EMC, Microsoft, Dell, HP, American Express, McData, Intel Consulting, Computer Task Group, and many others.
• We build, operate, and transfer an inbound and outbound content based lead generation and nurture systems to generate a targeted flow of “sales ready” leads. Have experience with most of the major technologies used in demand generation.
• Sales Optimization: Sales process design and marketing-sales alignment. We’ve done this for the likes of Compaq, Intel, Intel Consulting, Toshiba, Computer Task Group, Inacom, and many others.
• Teach and use a variety of the top sales methodologies used in considered purchase sales. Have managed sales organizations of up to 300.

Eric is the co-author of the book Marketing by the Numbers and has a B.S. degree in Marketing from the University of Oregon.

About the Sponsor:

Act-On was created to empower small and mid-sized businesses to effectively market online at a fraction of the effort and cost incurred by larger enterprises. Little beyond email marketing existed to serve small marketing teams until Act-On introduced a solution that was far more powerful yet easy enough and intuitive enough that a marketer could use it without help from the IT department.