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Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.
Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.
Use this checklist to help you activate Engage Responsibly at your organization.
Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.
Use this tool to create a 2025 webinar promotions calendar, which will allow you to plan and monitor your promotional activities throughout the year.
Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.
Use this template to professionally document your market research study and its findings when presenting them to your executive team.
The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.
Use this Agile Marketing tool to ensure lessons learned during each Sprint are leveraged.
This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company.
Use this to define, track and report on your Demand Generation metrics.
Use this database to document the details of each video in your program and track your videos by content type.
Use this template to detail all of the elements of an important initiative you will embark on in the upcoming year.
Use this to define, track and report on your Customer Engagement metrics.
Use this to organize important information for all of your conference attendees.
A professionally designed database & calendar to organize, summarize and communicate your marketing events for 2025.
Use this database to ensure your marketing collateral is up-to-date and well distributed.
Follow this simple framework to develop an Influencer Marketing program that supports your company’s goals & objectives.
In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.
In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.
Follow this simple framework to develop a Public Relations Crisis plan that supports your company’s goals & objectives.
Follow this simple framework to leverage our top 25 tools, designed to help you achieve immediate marketing results.
Follow this simple framework to develop an Agile Marketing plan that supports your company’s goals & objectives.
Follow this simple framework to develop a marketing plan that supports your company’s goals & objectives.
Use this lead generation framework to define the activities required to successfully create, plan and execute a lead generation plan.