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Is Facebook Failing Marketers?
A Forrester report produced from a study of 395 marketers in The US, Canada and the UK accuses Facebook of failing marketers by following a traditi
What keeps Most Marketers Awake At Night?
WPP boss Sir Martin Sorrell's favourite question to clients is apparently 'what keeps you awake at night' and the answer from a wide diverse range
Are you committing random acts of content?
I've had several conversations with members recently about some of their content marketing challenges.
How Does Hummingbird Impact your Content Strategy?
Instead of ranking for keywords, your goal is to build authority around
Bizo Eloqua Partnership Yields New Marketing Automation...
Bizo recently partnered with Eloqua to launch an automation platform designed to help B2B marketers manage integrated multichannel campaigns that i
Should brands add NFC into the mobile marketing mix?
Both the blog site EConsultancy and the ‘ahead of the curve’ BBC technology programme ‘Click’ have in September featured the mobile marketing techn
Google's 100% secure Search - 'Data Is The New...
Marketing Magazine has published an article by Howard King, head of data and analytics at Rufus Leonard, concerning Google who recently announced i
LinkedIn Says Half of Users to Come Via Mobile Next Year
Bloomberg reports that Linkedin, the professional-networking site with more than 238 million members, expects half its users to access the service
Top '10 Commandments' For Content Marketing
Marketing Magazine features an article from Julia Hutchison, head of content marketing at Group FMG.
Less than 10% of top marketers confident in own digital...
Marketing Magazine reports that only 8% of senior UK marketers have full confidence in their own digital marketing skills, according to research co
Big brands use Instagram to grow market share
Marketing Magazine reports that 'brands account for 40 per cent of the 1,000 most-shared Instagram videos, according to data compiled by marketing
Sales & Marketing Data Quality Benchmarking Survey
This Demand Metric benchmarking study seeks to understand the impact of