Marketing Strategy Playbook

Our Marketing Strategy Playbook is a planning methodology that highlights our premium tool-kit of 22 tools & templates to develop a comprehensive strategic marketing plan.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Learn more about this particular playbook and how it fits into the mix: What's  Your Marketing/Marcom/Product Strategy Plan?

Stages of playbook include:

1. Values
2. Vision
3. Situation
4. Objectives
5. Strategy
6. Budget & Measurement

There are 21 premium tools & templates linked inside of this playbook to facilitate the process:

1. Product Marketing Plan
2. MarCom Plan
3. Key Marketing Metrics Dashboard
4. Marketing and Business Alignment Tool
5. Marketing Strategy Scorecard
6. Core Values Worksheet
7. Vision Statement Worksheet
8. Core Competencies Assessment
9. Brand Assessment Tool
10. SWOT Analysis Tool
11. STEP Industry Analysis Tool
12. Business Strategy Metrics Dashboard
13. GAP Analysis Tool (Advanced)
14. CRM Program Metrics Dashboard
15. Balanced Scorecard Strategy Map
16. Competitor Analysis Tool
17. Competitive Analysis Tool
18. Market Requirements Document
19. Marketing Strategy Scorecard
20. Product Development Strategy
21. Brand Strategy Scorecard
22. Marketing Budget Template