A tool to help you select the markets that represent the best opportunity for your organization.
Market Segmentation and Analysis Tool
Resource Overview
Related Resources
Your Problem
With limited resources, you can't pursue all possible market opportunities.
Our Solution
A tool to help you select the markets that represent the best opportunity for your organization. For background info, read our Executive Summary: Target Market Segmentation and Positioning.
Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.
Key Benefits
- Suggests segmentation criteria
- Provides segment sizing example to follow
- Perform weighted segment analysis
- Review segment rankings
- Charts prioritized segments