Content Marketing Plan Playbook

Our Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 34 tools & templates to help you develop a comprehensive content marketing program. 

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this methodology include:

1. Identify Objectives
2. Understand Buyers
3. Identify GAPs
4. Build Content
5. Organize Distribution
6. Measure Your Program

There are 34 premium tools & templates linked inside of this methodology to facilitate the process:

1. Content Marketing Training Course
2. Content Marketing Benchmark Report
3. Content & Buyer’s Journey Benchmark
4. Content For Buying Process Workshop
5. Content For Sales Cycle Workshop
6. Writing Effective Content Workshop
7. Building A Content Factory Workshop
8. Content Marketing Infographic
9. Enhancing Content With Video Guide
10. Creating Content From Journey Maps Guide
11. Content Marketing Maturity Model
12. Content Marketing Maturity Assessment
13. Content Marketing Solution Study
14. Content Marketing Vendor Matrix
15. Web Content Management System RFP Template
16. Content Marketing & Distribution System RFP Template
17. Video Marketing RFP Template
18. Content Marketing & Distribution Vendor Evaluation
19. Web Content Management Vendor Evaluation
20. Web Content Audit Tool
21. Content Marketing Vendor Evaluations
22. Content Marketing Strategy Scorecard
23. Content Marketing Budget Template
24. Buyer Personas Template
25. Buying Process Stage
26. Content Mapping Template
27. Contributors Database Assets Database
28. Agile Content Marketing Calendar
29. Content Quality Checklist
30. Content Monitoring Tool
31. White Paper Template
32. Case Study Template
33. Content Marketing Metrics Dashboard
34. Post Project Evaluation

Bonus - Social Media Marketing Plan Methodology