Video Content Metrics Benchmark Report #videomarketing #videoanalytics @vidyard @demandmetric
- Aug 20, 2014 9:39 AM
After several weeks of collecting and analyzing survey results, Demand Metric is releasing the results of our Video Content Marketing Benchmarking Survey. This study, sponsored by Vidyard, explores several aspects of video marketing, including the effectiveness of video content, the importance of video analytics and the degree to which video viewing data is enhancing demand generation and marketing automation programs.
As outlined in the Video Content Metrics Benchmark Report, the survey yielded several game-changing findings. Most notably, 70% of the study's participants reported that video engagement data was somewhat or very effective as a lead quality or business opportunity indicator. However, only 9% of participants indicated that they are currently integrating video viewing data with CRM or Marketing Automation systems in order to take full advantage of those metrics within the sales cycle.
As the use of video content by all organizations, regardless of size, continues to grow, the competition for a viewer's attention will only get more fierce. Monitoring video viewing data and supplementing it as a Sales Enablement tool will allow companies to rise above the current standards in order to continue gaining ROI from video content.