Turning Social Media into Social Business

As we move into 2014, Social Media remains one of the hottest topics around for B2B marketers. It’s a broad topic and volumes have been written about how to do Social Media well. Most of us have been doing social media for a while now and we’ve been seeing the results through increased engagement with our customers, prospects, partners and employees.

This research report will focus on the next big challenge for companies and marketing organizations engaged in Social Media. Namely, the organizational realities of social media success – aligning your organization for the best possible outcomes. This report will highlight the internal and external factors affecting a social business; give you the opportunity to rate the maturity of your organization, and introduce our new World Class Social Business Maturity Model. This report is scheduled to be published in mid-December.