The State of Video Marketing 2017 Benchmark Report

In the past decade, the cost and skills needed to produce video has gone down, while the quality and convenience has improved. Video content also benefits tremendously from the social media networks that serve as distribution channels. This study, now in its fourth year, continues to examine how marketers are using video, the new approaches, tools and applications they are using and what kind of results they are getting.

The data is clear: video is a content form that remains fresh and engaging. As this report details the findings from the 2017 Video Content Marketing Benchmark Study, it will identify best practices and recommendations to help marketers get the best return on their investment in video content.