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Value Proposition and Messaging Worksheet
Use this template to document your value proposition and messaging framework including, key benefit pillars, proof points to validate your claims, and elevator pitch.
How to Create a Value Proposition
Use this How-To Guide to train your team on a process for creating a compelling value proposition.
How to Conduct VOC Research
This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.
Product Market Expansion Grid (Ansoff Matrix)
Use this framework to help you devise strategies for future growth.
Value Proposition Analysis Tool
Market Research Plan Canvas
Use this tool to create a market research plan on a page.
Product Launch Plan Template
Use this to create a Product Launch Plan that successfully gets your product to market.
Product Profitability Analysis
A tool to compare the profitability of various products in your portfolio.
Product Development Budget
A budget template for product development that compares with previous versions of the product.