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Marketing and Business Alignment Tool
A self-assessment of marketing/business alignment in 6 key areas.
Qualified Lead Definition Tool
A worksheet to help sales & marketing departments align on their definition of a qualified lead.
Balanced Scorecard Strategy Map
Use this to communicate strategic objectives, metrics, targets, and initiatives.
Sales & Marketing Alignment Tool
Use this tool to assess the alignment between your Sales and Marketing functions.
Generating Business Strategy Plans
This guide provides practical advice for building a comprehensive business strategy plan.
Benchmarking Your Core Competencies
A guide to help you benchmark your core competencies.
eWorkshop: CEO Marketing Relationship
This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.
eWorkshop: 5 Questions the CMO Should Ask
This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.
This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.