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Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.

Value Proposition Messaging Worksheet

Use this template to document your value proposition and messaging framework including, key benefit pillars, proof points to validate your claims, and elevator pitch.

Free

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.

Free
The State and Impact of Content Consistency Video Infographic

This video infographic provides statistics and best practices for content consistency.

Free

This webinar will share important data from the content consistency study including content’s importance, role and impact on the customer buying journey. Join us to explore the depth of the sales content problem and to get benchmark data and insights for improvement.

Free

In this report, Demand Metric, in partnership with Lucidpress, explore the impact and value of brand consistency.

Free

This eWorkshop presents a list of signs that will identify if your brand identity needs help and provides practical insights on how to make your brand stronger.

Free

This eWorkshop will explore what Brand Loyalty is, how to measure it and how to put a plan in place to turn more of your customers into Brand Loyalists.

Use this tool to define, track, and report on your key brand loyalty metrics.

Free

Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.

Free
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A guide to help you increase your brand value by developing a communication plan for your organization's social values.

Free
Assess Advertising Concept Effectiveness

A guide to help you learn the key characteristics of a solid advertising concept.

Free
Key Brand Elements Guide

A guide to help you understand the key elements of your brand.

Free

This guide provides practical advice for measuring & improving your brand.

A self-assessment to evaluate your organization from a Branding perspective.

A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.

A survey to quickly understand how your brand is viewed in the market.

A voting tool to drive consensus on key branding decisions.