Marketing Automation Solution Study
Expert
Kristen Maida
Expert
- Feb 21, 2014 12:27 PM
- Completed
We are currently working on a new product line known as Solution Studies. Each Solution Study is part of a larger series in a given focus area.
Our Marketing Automation Solution Study is part of our Sales Enablement Solution Study Series. This series will have 6 complimenting Solution Studies that incorporate analyst insights, a vendor landscape for the solution segment and key points for vendor analysis. Accomanying each Solution Study, we will be launching a complimentary Tool-Kit with 6 practical tools & templates to help you understand where you stand in the solution segment and how to select the proper vendor to help you advance in that segment.
Demand Metric defines Marketing Automation as the strategies, processes, and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
The Marketing Automation Solution Study covers the following sections: Executive Summary, What is Marketing Automation?, Benefits of Marketing Automation, The Marketing Automation Solutions Landscape, Marketing Automation Deployment Lifecycle, Vendor Selection Criteria, Action Plan and Analyst Bottom Line.
Resource Reference
Free
Our Marketing Automation (MA) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
2 Responses
In this report, we focus on the second of the two foundation technologies of Sales Enablement: Marketing Automation.
The insights and analysis presented in this report are given to provide marketers with a baseline understanding of the Marketing Automation landscape. We'll offer a comprehensive look at the top vendors and solutions in this space and give you the tools to evaluate their offerings for your organization.
Our Marketing Automation Solution Study is now live!