Marketing Analytics Readiness Assessment
- Nov 5, 2013 8:29 AM
- Completed
Marketing analytics continues to be a topic where our members are seeking resources. We've hosted two webinars this year and have some How-to Guides on our resource library. We're in the process right now of working on a new study that looks at the data sources, tools, technologies, collaboration and sharing that is part of the analytics process. It seems that an assessment tool would be a great idea, something organizations could use to determine how ready they are to start up an analytics initiative.
I can imagine this tool helping to assess data sources, tools, expertise and executive commitment - what else should it consider?
Who is interested in seeing such a tool?
Use this tool to assess your marketing measurement and reporting capabilities.
1 Responses
Important Topic Jerry! We can't improve what we cannot measure and with all the data marketers now have access to, solid analytics are a need not a luxury today. An asessment tool and an analytics scorecard would be valuable to members.