Looking for a statistic that supports using a call center as part of an inbound marketing campaign?

Stephen Murphy's picture
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Stephen Murphy
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Stephen Murphy wrote:
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Jerry Rackley's picture
Expert
Jerry Rackley
Expert
Jerry Rackley wrote:

Hi Stephen,

Since you first posted this query, we've completed an Inbound Marketing benchmark study that has some data I think you'll find useful.  Here's the link:

https://www.demandmetric.com/content/inbound-marketing-effectiveness-ben...

It doesn't specifically address the use of a call center, but it does speak to the need to blend various inbound and outbound tactics to achieve the best results.  I hope you find it useful.

Jerry

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