Google Shopping's 34% Premium - FT Survey

The Financial Times reports that anyone in the US shopping from product showcases that appear at the top of Google’s search results are likely to be paying an average premium of 34% compared to if they had ‘delved deeper’ into the search engine.

http://www.ft.com/cms/s/0/8c1f2e90-5501-11e3-86bc-00144feabdc0.html#axzz2leKw3tGO