Fresh Content vs. Older Content
- Sep 16, 2014 11:43 AM
Of course we all know that it's important to keep fresh content on our websites to get the best search engine results. But if you have older content also, will that hurt search engine results?
If I have a page about a particular EHS issue that is updated regularly, will it hurt my results to have historical data and historical links on that page also?
1 Answer
- Nov 16, 2014 7:35 AM
Ciao! not really.
I mean freshness is no more one of google most important factors for serp ranking.
The actual serp (recent Panda 3.0 algh.) is much more influenced by user behaviour and content properly set than freshness. (of course still valid, link and Inpage Seo)
The post date or freshness on an article, in other side, can get an influence on user choice in the serp.
I mean, if user see similar article wiht 2 different date, will mostly choose the one more recent.
Mirco